Prince William and Kate Middleton break Instagram record as followers flock to royal page

Prince William and Kate Middleton have hit a major milestone on Instagram, with their official account now boasting more than 17 million followers. The Prince and Princess of Wales use the page to keep the public updated on their royal duties, family life and charitable causes, and it has become one of the most popular royal accounts online.

In recent days, their team leaned heavily on the platform to share content from the couple’s latest high-profile engagements, including the visit of US President Donald Trump.

The feed was packed with carefully chosen photographs and videos from the state visit, drawing huge attention and helping attract hundreds of new followers. That surge was enough to tip their numbers over the 17 million mark, a figure that shows just how engaged the public remains with the couple and their work.

Their Instagram account, @princeandprincessofwales, regularly shines a spotlight on issues close to their hearts. Posts often focus on mental health initiatives, early childhood development and environmental concerns. These updates give followers a window into the causes William and Kate are trying to champion, balancing their royal responsibilities with campaigns that touch everyday lives.

It’s not just serious subjects though. Every so often, the couple post more personal touches. While rare, photographs and clips of their three children — Prince George, Princess Charlotte and Prince Louis — do make an appearance. These moments are usually reserved for birthdays, family milestones or major royal events, and they tend to spark enormous interest worldwide. Followers quickly share, comment and celebrate these glimpses into the family’s private side, which makes the posts some of their most popular.

The steady growth of their account reflects how much the royal couple have embraced social media as a tool to connect with people. Unlike the more formal press releases or official appearances, Instagram lets them show a slightly more relaxed and approachable side. From behind-the-scenes shots at public events to candid smiles during charity visits, the content gives people a sense of being part of the action.

The fact that a single visit, like that of President Trump, can add hundreds of followers in a matter of days highlights the reach of their presence. It also shows how moments that put the couple at the centre of global attention can boost interest in their work and personal story. With each milestone, their account becomes a bigger stage not only for royal fans but also for the causes they want to amplify.

Surpassing 17 million followers cements William and Kate’s role as key figures in the modern royal family’s online presence. While they still appear at official ceremonies and carry out traditional duties, their ability to engage a worldwide audience with a single post underlines how much the monarchy has adapted to the digital age. For many, scrolling through their Instagram feed has become the closest thing to catching up with the royals over a cup of tea.