Meghan Markle’s Rosé Sells Out in 45 Minutes but Expert Claims Buyers Won’t Even Drink It

Meghan Markle’s brand-new rosé wine vanished from shelves in just 45 minutes, leaving fans scrambling for a bottle. But while the lightning-fast sell-out looked like a smash hit, one expert reckons the whole thing was more about buzz than flavor.

Speaking to The Express, top chef Jameson Stocks wasn’t entirely convinced the wine’s popularity had much to do with what was actually inside the bottle. He suspects most buyers snapped it up more as a collector’s item than something to uncork and enjoy.

“I’m sceptical about how quickly her product sold out because the stock is extremely limited,” he said. “Claiming it sold out within 45 minutes makes for great PR. If there were only five items available, it’s clearly a clever marketing tactic.”

At £22 a bottle, it’s definitely not cheap for a rosé, but Jameson didn’t seem surprised by the price tag. He said it all came down to the strategy behind the launch, suggesting Meghan might be playing the long game with this new venture.

“She’s certainly not the first to do this,” he said. “When demand increases, prices go up. It’s simply how the industry works.”

He hinted that this could be a smart way to build hype before making more bottles available at a higher price later. It’s a tried-and-tested trick in the luxury world and it seems Meghan’s team knows exactly what they’re doing.

But Jameson couldn’t resist a bit of tongue-in-cheek commentary, saying “without a doubt” there were only a handful of lucky buyers who actually got hold of the wine and predicted most of them won’t be cracking it open any time soon.

He reckons the bottles will just end up on display rather than at dinner parties. “A piece of art,” he said. “Since most people aren’t concerned with how the wine actually tastes.”

“I would be genuinely surprised if any of these bottles are ever opened; they’ll likely serve only as conversation pieces and investment assets,” he added.

So while Meghan’s new rosé is clearly in high demand, it seems the real story might be more about branding than bouquets. Whether anyone ever gets to taste it or not, the Duchess has certainly made a splash in the wine world – and maybe that was the plan all along.

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