Celebrities

Meghan Fans Lose It Over Rosé Release and Even Dentists Get Involved

Published on July 3, 2025

Meghan Markle is feeling the love after her new rosé wine flew off the shelves in record time, and she’s made sure her fans know just how much she appreciates their support.

The Duchess of Sussex launched her As Ever rosé under her lifestyle brand of the same name, and it sold out in less than an hour. But it wasn’t just the quick sellout that had people talking – it was how far fans went to make sure they got their hands on a bottle that really caught Meghan’s attention.

Taking to Instagram, Meghan shared some of the standout moments from customers who managed to secure the wine just in time. One fan went as far as interrupting a dentist appointment to place their order. “I set my alarm for 10:58 EST and asked my dental hygienist to please hold the cleaning until after I purchased my Meghan Sussex wine,” they wrote. “She jumped up and said, ‘Oh, that’s right!’ She grabbed her phone, and we bought them together. It was THAT serious!”, reported PEOPLE.

Clearly amused, Meghan reposted the story and added, “This may be my favourite one!” Another fan said they had their partner fully prepped and ready to go when the clock struck 11. “Had hubby on standby at 11 o’clock this morning to help with the purchase! LOL!” they shared. “Check out my record-breaking checkout time!” The proof came with a screenshot of their order confirmation, stamped just one minute after the wine went live.

Meghan was clearly loving the dedication, replying, “Love it! Well done, hubby.”

One fan even added a sweet touch by saying, “We mastered it this time around. Now we can’t wait to collect memories with these bubblies! Cheers! #AsEver.”

It’s not the first time Meghan has dipped her toe into the lifestyle market, but this latest move has clearly struck a chord with fans. The buzz around the wine, the branding, and the surprise sellout all point to a carefully crafted launch that’s got people excited not just about the wine, but the whole As Ever vibe she’s building.

And Meghan hasn’t hidden how much these little interactions mean to her. By sharing fan stories directly to her Instagram, she’s kept things personal and warm, giving her supporters the kind of shout-out they weren’t expecting but absolutely adored.

From dentist chairs to tag-team ordering with spouses, fans have gone all in – and Meghan’s made sure every bit of that energy is felt and returned. Whether you’re into rosé or not, it’s clear the Duchess knows how to make her audience feel seen and appreciated.

Looks like it’s not just the wine that’s got people toasting – it’s the woman behind the brand, too.